03 January 2009
Because can limit can limit and divide or liberate and unite, it offers us infinite opportunities to use communication for good – if we choose to do so. James Carey wrote,
Because we have looked at each new advance in communication technology as opportunities for politics and economics, we have devoted them, almost exclusively, to government and trade. We have rarely seen them as opportunities to expand powers to learn and exchange ideas and experience. (1975)
Who are “we” in this quote? We are everyone involved in creating and maintaining the culture that defines us. We are people involved in mass media industries and the people who compose their audiences. Together we allow mass communication not only to occur but also to contribute to the creation and maintenance of culture.
Everyone involved has an obligation to participate responsibly. For people working in the media industries, this means professionally and ethically creating and transmitting content. For audience members, it means behaving as critical and thoughtful consumers at that content.
Because we have looked at each new advance in communication technology as opportunities for politics and economics, we have devoted them, almost exclusively, to government and trade. We have rarely seen them as opportunities to expand powers to learn and exchange ideas and experience. (1975)
Who are “we” in this quote? We are everyone involved in creating and maintaining the culture that defines us. We are people involved in mass media industries and the people who compose their audiences. Together we allow mass communication not only to occur but also to contribute to the creation and maintenance of culture.
Everyone involved has an obligation to participate responsibly. For people working in the media industries, this means professionally and ethically creating and transmitting content. For audience members, it means behaving as critical and thoughtful consumers at that content.
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